How to Shop Online Shoppers
Compared to shopping in physical stores Online shoppers are generally more conscious of their spending. They compare prices across several websites and select the one that offers the best price.
Shopping online is also appreciated for its privacy and anonymity. To draw them in, consider giving them free shipping or other discounts. Offer informative resources and advice on your products.
1. One-time shoppers
One-time shoppers are a retailer’s most unpopular type of customer because they make just one purchase and never hear from again. There are many reasons behind this — they may have bought into a seasonal promotion or may only buy on discount, or perhaps they’ve simply stopped buying from your brand altogether.
It’s not easy to convert one-time customers into repeat ones without putting in the effort. It’s worth it, repeat purchases can increase the chance of a buyer buying again.
The first step to convert your customers who are one-and-done is to recognize them. To do this, combine your transaction and customer data across all marketing channels, points of sale, in-store and online purchases, as well as across all brands. This will let you segment your one-time shoppers by attributes that have led them to be one-and-done and send them targeted messages that will motivate customers to return. You could, for example, send a welcome email with a discount coupon for their next purchase. You could also invite them to join your loyalty program so that they receive first access to future sales.
2. Repeat customers
The number of customers who return is an important measure to monitor, particularly for online stores that sell consumable products like drinks and food or other items that are not reusable, such as cleaning chemicals or cosmetics. These customers are the most profitable, because they’re already familiar with the brand and are more likely to make repeat purchases. They also can be source of referrals.
It’s much cheaper to get repeat customers than to find new ones. Repeat shoppers can even become brand advocates and to increase sales through their social media channels and word-of mouth referrals.
These customers are loyal to brands that offer them an easy, enjoyable experience. For instance those that have clear loyalty programs and simple-to-use online stores. They tend to be price-sensitive and prefer the cost of a product over other considerations like quality, brand loyalty or user reviews. This group of consumers are also difficult to convert because they aren’t interested in building an emotional connection with a brand. Instead, they’ll hop from one brand to the next, following promotions and sales.
To retain these customers Online retailers should think about offering incentives like bonuses or free samples with every purchase. They can also offer their customers the option to accumulate loyalty points as well as store credit or gift cards that they can redeem for future purchases. These rewards can be especially beneficial when they are offered to customers who have already had multiple purchases. You can increase your conversion rate by tailoring your marketing strategy to different types of shoppers according to their motives and preferences.
3. Information-gatherers
This kind of buyer spends long hours looking into the products they wish to buy. This is to make sure they’re making the right decision and not wasting money on something that will not work. To convert these shoppers you must offer precise and concise product descriptions, a secure checkout procedure and a dependable customer service team.
These kinds of customers are known to negotiate prices and are always looking for the most affordable price. You need to offer them a competitive price for the product they want, and provide them with several discounts to select from. You should also provide an incentive program that’s simple to understand and is clearly defined.
The trend-following shopper is all about exclusivity and uniqueness. To attract them, emphasize the distinctive features and benefits of your products. Also, make sure you offer an easy and quick checkout process. This will encourage them return to your store and share their experience.
Need-based shoppers have a purpose in mind and are looking for a specific product to satisfy their needs. To convince them to buy from you they must be convinced that your product can solve their problems and improve their quality of life. To achieve this, you must invest in quality content and feature high-quality images. Also, you should include an online search engine on your website and provide an easy and concise description of the product to assist customers find what they’re seeking. They don’t want sales tactics and won’t buy if they believe they are being pressured into buying your products. They want to compare prices and enjoy the assurance that comes with purchasing your product.
4. Window shoppers
Window shoppers are customers who browse your product without a clear intent to purchase. They might have stumbled across your site by accident, pneumatic Quick Connect coupling set or they could be looking for specific products to evaluate prices and alternatives. They’re not your primary customers for sales but you can convert them by catering to their requirements.
Many retail stores have stunning displays that will attract the attention of a potential customer even if isn’t planning to buy. Window shopping is a relaxing exercise that can inspire new ideas for future purchases. For example, a shopper might want to record the prices of living room sets so that they can find the best deals when they’re ready to buy one.
Online window shoppers are harder to convert than their physical counterparts, because the internet doesn’t provide the same type of distractions that an open street could. It is essential to make your website as user-friendly as possible for those types of customers. This means providing the same useful information you would in a physical store and helping your customers comprehend all of their options.
For instance, a buyer may have a question about how to properly take care of the new product, so you must include an easy-to-understand FAQ page with the relevant information. If You Care Waste Bags you find that certain items are often saved, but not purchased and you want to create a promo code to encourage conversions. This type of personalization shows that you value your customers’ time and help them make the right choices for their needs. This will motivate them to return and become regular customers.
5. Qualified shoppers
They are extremely motivated to buy however they require assistance in choosing the right product for them. They usually seek the advice of a knowledgeable sales associate and a closer look at your products. They also want to wait less time to receive their purchase. Local and specialty shops, from bookstores to auto dealerships are the most successful with experienced shoppers.
Before going to the store, knowledgeable, educated customers will usually research your store or inventory online review your store, read reviews and look up prices. This is why it’s important to provide a broad assortment in your store, especially in categories like clothing, where customers would like to touch and test out products.
This kind of customer could be attracted to your brick and mortar shop instead of an online store by offers like free gift-wrapping or a quick return process. These shoppers may also be attracted by in-store promotions or a member’s price. Make sure to offer add-ons to appeal to this kind of buyer as well – such as an adorable bag to complement an outfit or a pair of headphones that pair nicely with a smartphone. Offers that demonstrate that your products are more than just products will also attract this type of buyer, such as advice from experienced staff members or feedback from previous customers.
