How to Shop Online Shoppers
Online shoppers are more price-conscious than those who shop in physical stores. They compare prices across several websites before settling on the one that gives the most value.
Shopping online is also appreciated for its anonymity and privacy. You could consider offering free shipping or other discounts to attract these customers. Offer educational resources and tips about your products.
1. One-time shoppers
One-time buyers are retailers’ least favorite type of customer because they make one purchase and then never hear from again. There are many possible reasons for this. Customers may have purchased an item on sale, bought it in a promotional sale or have stopped buying from your brand.
It’s not easy to convert one-time customers into regular ones unless you do the effort. But the rewards can be substantial – it’s been shown that making a second purchase increases the probability that a shopper will buy again.
The first step to convert your customers who are one-and-done is to identify them. Consolidate your customer’s information and transactions across all channels of marketing, point of sale, online purchases and in-store purchases and across all brands. This will enable you to separate customers who have been with you for a while by the characteristics that caused them to be a one-and-done and send them specific messages that encourage them back. For instance, you could send a welcome email that includes a discount on their next purchase or invite them to join your loyalty program to get first-hand information on sales in the future.
2. Customers who return
The repeat customer rate is an important measurement to keep track of, especially for online shops that sell consumable products like food and drinks or other items that are not reusable, such as cleaning chemicals or beauty products. These customers are most profitable, because they’re already familiar with the brand and are more likely to make additional purchases. They can also be an avenue for referrals.
It’s much cheaper to get repeat customers than to find new ones. Customers who have been with you for a long time can become brand advocates and to increase sales through their social media channels and word-of-mouth referrals.
They are loyal to brands that offer them a convenient, satisfying experience. For instance, those with clear loyalty programs and simple-to-use online stores. They are price-sensitive, and they consider the price over other factors such as quality and loyalty to a brand or user reviews. This group is also difficult to convert as they are not interested in building a relationship with a brand. Instead, they’ll move around from one brand to the next, based on sales and promotions.
Online retailers should offer incentives to keep customers such as free samples or bonus upgrades with every purchase. Customers could also earn store credit, gift cards or loyalty points that can be used to redeem for future purchases. These rewards are especially effective when they are offered to customers who already have purchased multiple items. You can boost your conversion rate by tailoring your marketing strategy for different types of shoppers according to their motives and preferences.
3. Information-gatherers
This kind of buyer spends long hours looking into the products they wish to buy. They do this to ensure they make the right decision and don’t waste their money on something that doesn’t perform. You need to offer an easy and concise description of the product, a secure checkout process and a dependable customer support team.
They are known for negotiating prices and looking for the lowest price. You must offer them a competitive price for the items they want and give them several discounts to select from. You should also provide an incentive program that’s easy to comprehend and is clearly defined.
The shopper who is trend-following is all about exclusivity and uniqueness. To attract them you must highlight the unique characteristics of your products and provide an efficient and quick checkout process. This will motivate them to return to your store and share their experience with others.
Need-based shoppers are goal-oriented and look for an item that will meet their desires. To convert these shoppers you must prove that your product solves their issue and improve their well-being. This can be achieved by investing in high-quality photos and engaging content. You should also provide a search bar on your website as well as a clear and concise product description to help them find what they’re searching for. They are not interested in sales tactics and won’t buy if they believe they are being pressured into buying your products. They want to compare prices and they want security that comes from buying your product.
4. Window shoppers
Window shoppers are customers who browse your products without a clear intent to purchase. They may have come across your website by accident or they may be looking for specific products to evaluate prices and options. They are not your primary customers for sales however, you can convert them by catering to their needs.
Many retail store windows are filled with stunning displays that will entice an individual’s attention, even if they have no intention of buying right away. Window shopping is a relaxing activity and can spark new ideas for future purchases. For instance, a shopper might want to jot down the prices of living room sets so they can locate the best deals when they’re ready to purchase one.
Because the internet doesn’t offer the same distractions like a busy street corner, it is harder to convert window shoppers who are online. Make your website as simple to use as possible for this kind of user. This means giving the same helpful information as you would in a physical store, and helping customers understand all their choices.
For example, a shopper might have a concern about how to properly care for the latest product, so it is best to include a simple FAQ page with the relevant information. If you observe that certain products are often saved, but not purchased and you want to make a promotional code that will encourage conversions. This kind of personalized approach shows you value the time of your window shoppers and assists them in making the most appropriate choices to suit their requirements. The result is that they are more likely to come back to you again and become frequent customers.
5. Qualified shoppers
Customers in this group have a strong purchase intent, but need assistance in determining the best online shopping websites in uk product for their requirements. They want a personalized recommendation from an experienced salesperson as well as a close-up look at your product. They also prefer a shorter wait for their order to be delivered. Local and specialty shops, ranging from car dealerships to bookstores are the most successful when it comes to qualified shoppers.
Before visiting, savvy educated customers usually look up your store’s inventory or products online review your store, read reviews and look up pricing information. This makes it more important to provide a broad selection in store, especially in areas like clothing where customers want to touch and test out items.
Offerings such as free gift wrapping or a fast return process can entice this type of customer to come to your brick-and mortar store instead of an online one. They could also be attracted by in-store promotions or a member’s price. Add-ons are also a great way to attract this kind of buyer. For example bags that are cute and is a perfect complement to an outfit or a pair of headphones to go with a smartphone. Offers that show your products are more than just a product are also appealing to these types of shoppers such as suggestions from knowledgeable staff members or feedback from customers who have purchased from you before.
